Mission & Culture

Valor Craft Cannabis

A combat-disabled, veteran-owned company

focused on removing the stigma associated

with cannabis.

Doing the right thing even when it’s hard, is one of

our core values.  We believe creating premium products,

without cutting corners is essential to supporting our customer’s

needs and removing the stigma associated with cannabis.

Valor Craft Cannabis was formed by military veterans with extensive

experience in the cannabis industry and a strong belief in the

positive benefits its products can have for patients.

We offer an array of high-quality strains backed by education and product research. Our goal is to grow/produce premium products and remove the stigma associated with Cannabis.

Cannabis Plant during growing phase



James Brobyn

Founder & CEO | Board Member

  • Former Executive Director of the Travis Manion Foundation, rated 4-Stars by Charity Navigator.

  • Co-Founder of CauseEngine, which provides on-demand capacity building for the Modern Nonprofit.

  • US Marine with multiple combat deployments; Purple Heart recipient and former Top Secret/SCI security manager

  • B.S. from the United States Naval Academy and M.S. from the University of Pennsylvania in NGO and Non-profit leadership


Mackenzie Padell

Chief Operating Officer

  • Former health care director with extensive experience leading diverse teams in dynamic environments

  • Led and implemented transformation of primary care for top-tier integrated health system

  • Founder of 31Heroes Project

  • MS in Healthcare Policy & Management, Carnegie Mellon University.


Kristen Bearup

President, American Fiber Michigan

  • Founder of first MMJ retail experience in Kalamazoo, Compassionate Care By Design.

  • Founder of KVS manufacturing and vape stores in multiple states.

  • Serial and successful entrepreneur with decades of experience building, leading and growing companies.


LIFE IS SHORT. That may sound cliché, but life truly is about the collection of experiences and living your best day, each and every day. For some, that means taking the hills, doing the work, and optimizing your body so you’re ready for more. For others that means managing chronic pain, overcoming stress and anxiety, or simply getting a healthy night's sleep. For some, it’s all and for all, it’s some. We’re here for all of it! This is why we created Valor Craft Performance, a Veteran Owned, cannabis wellness platform developing unique forms and formulations built for everyday doers. We offer a variety of CBD products, with goals to continuously increase and improve our brand and product lines so you can increase and improve your every day. 


James Brobyn Headshot

Meet James Brobyn, he is a combat veteran who understands and has unfortunately seen firsthand how short life can be. He uses that past experience as motivation to focus on things he enjoys and help others live their best possible lives. In 2019, James noticed many veterans were using cannabis and CBD oil as an alternative to pharmaceuticals but were frustrated by the lack of access to clean pharmaceutical-grade, organic cannabis products. The search was on for a departure from the typical CBD ingredients to only the purest, best CBD ingredients that could be sourced, and ultimately found in the prime regions of Colombia and Jamaica. James continues to build the efforts around removing the stigma associated with cannabis and providing easy access to quality CBD products.

Albie Masland Headshot

Meet Albie Masland, with a passion for challenge and human connection, Albie seeks to bring wellness wherever and however his path may lead. With 10+ years in wellness and the human performance arena, Albie is an athlete for life. One time, he went running across the whole country. Despite the countless miles and the wear and tear that comes along with them, Albie’s zest for life and new challenges is relentless. Albie became the President of Valor Craft Performance in 2022 with the opportunity to take on a role that aligned with his personal belief and professional ambition. The Goal - Creating premium cannabis products that deliver optimal benefits, provide great knowledge and resources, impact change through policy and philanthropy, drive, learn, lead, and above all else, GROW. He lives in Raleigh, NC with his wife Jen, their daughter Maisy and two dogs, Pennylane and Sgt. Pepper.



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We use the highest quality ingredients, and have the most optimal care routine for all our products. We create the most complete product with a full compliment of terpenes and cannabinoids, for maximum benefit.


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Our CBD line offers a variety of full-spectrum products containing a variety of cannabinoids and terpenes to provide the entourage effect and full benefits. 

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Stringent layers of testing using ISO-accredited labs ensure our products are pure, our labeling is accurate, and that our premium products are just that – Premium.