top of page
Valor Craft Performance Logo.png

LIFE IS SHORT. That may sound cliché, but life truly is about the collection of experiences and living your best day, each and every day. For some, that means taking the hills, doing the work, and optimizing your body so you’re ready for more. For others that means managing chronic pain, overcoming stress and anxiety, or simply getting a healthy night's sleep. For some, it’s all and for all, it’s some. We’re here for all of it! This is why we created Valor Craft Performance, a Veteran Owned, cannabis wellness platform developing unique forms and formulations built for everyday doers. We offer a variety of CBD products, with goals to continuously increase and improve our brand and product lines so you can increase and improve your every day. 

CBD LEADERSHIP

James Brobyn Headshot

Meet James Brobyn, he is a combat veteran who understands and has unfortunately seen firsthand how short life can be. He uses that past experience as motivation to focus on things he enjoys and help others live their best possible lives. In 2019, James noticed many veterans were using cannabis and CBD oil as an alternative to pharmaceuticals but were frustrated by the lack of access to clean pharmaceutical-grade, organic cannabis products. The search was on for a departure from the typical CBD ingredients to only the purest, best CBD ingredients that could be sourced, and ultimately found in the prime regions of Colombia and Jamaica. James continues to build the efforts around removing the stigma associated with cannabis and providing easy access to quality CBD products.

Albie Masland Headshot

Meet Albie Masland, with a passion for challenge and human connection, Albie seeks to bring wellness wherever and however his path may lead. With 10+ years in wellness and the human performance arena, Albie is an athlete for life. One time, he went running across the whole country. Despite the countless miles and the wear and tear that comes along with them, Albie’s zest for life and new challenges is relentless. Albie became the President of Valor Craft Performance in 2022 with the opportunity to take on a role that aligned with his personal belief and professional ambition. The Goal - Creating premium cannabis products that deliver optimal benefits, provide great knowledge and resources, impact change through policy and philanthropy, drive, learn, lead, and above all else, GROW. He lives in Raleigh, NC with his wife Jen, their daughter Maisy and two dogs, Pennylane and Sgt. Pepper.

OUR FOCUS

PRODUCT QUALITY

Valor Craft Icons_Leaf.png

We use the highest quality ingredients, and have the most optimal care routine for all our products. We create the most complete product with a full compliment of terpenes and cannabinoids, for maximum benefit.

FULL SPECTRUM

Valor Craft Icons_Icon_Spectrum.png

Our CBD line offers a variety of full-spectrum products containing a variety of cannabinoids and terpenes to provide the entourage effect and full benefits. 

Valor Craft Icons_Value.png

TESTED & VERIFIED

Stringent layers of testing using ISO-accredited labs ensure our products are pure, our labeling is accurate, and that our premium products are just that – Premium.

bottom of page