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  • Writer's pictureValor Craft

Challenge Yourself and Honor The Fallen

As brands of the American Fiber Company, we are honored to be veteran founded, and we are grateful to have veterans on our team. As Memorial Day approaches, we want to take the time to show gratitude and remembrance for all those who have given their lives to serve our country.


As a veteran-owned company, We understand the sacrifice and dedication that comes with serving. Our founder, James Brobyn, is a Purple Heart recipient who served in the U.S. Marine Corps for 13 years with multiple combat deployments. James founded American Fiber Company with the goal of providing clean, high quality products to the local and veteran communities while removing the stigma associated with cannabis. His experience has directly influenced the values and continuously drives the mission of our company.


“We must honor our Fallen Heroes by daring to live the full life they sacrificed for us. As my friend the late Brendan Looney (SEAL, USNA ‘04) once said ‘Be strong. Be accountable. Never Complain.’ This Memorial Day, commit yourself to learning the story of one of our Fallen Heroes. Each one will inspire you to take action.”


- James Brobyn | American Fiber Company CEO


Through our partnerships and initiatives, we have been able to support various veteran organizations and programs through all of our American Fiber brands! For example, James was the first Executive Director of the Travis Manion Foundation, a national charity serving veterans and families of fallen service members. Not only does our CEO have a close relationship with TMF, our President, Albie Masland does too. Albie first came into contact with TMF (and James) when he pitched the idea of running 3025 miles across the USA to support the “If Not Me, Then Who” movement. For the next 9 years Albie worked on staff in all aspects of TMF programming and development. He continues to be involved with TMF, as a volunteer by leading the TMF 2023 challenge, a year long fundraising campaign designed to empower and activate anyone looking to set and achieve a goal while raising $2,023 for Travis Manion Foundation.


All in all, Americans respect and honor our service members, their families, and veterans. This Memorial Day, honor the fallen by challenging yourself. We have put together an easy list of ways to do just that:


  1. Start a community service project: Clean up a park, lay flowers, and plant flags on veteran graves at your local cemetery.

  2. Fly the American flag at half-staff in honor of the fallen soldiers.

  3. Wear red, white, and blue…but not the flag.

  4. Attend memorial services within your community: Many cities hold Memorial Day ceremonies.

  5. Show your appreciation to veteran friends and family.

  6. Participate in the National Moment of Remembrance. At 3pm local time on Memorial Day, take one-minute of silence to honor the fallen soldiers.

  7. Donate to a veteran organization that supports veterans and their families.


This is a day to honor and remember those who made the ultimate sacrifice for our country. Let us never forget their bravery and sacrifice. Thank you to all who have served our country, and to all who are serving.


1 Comment


Kevin Paquette
Kevin Paquette
Sep 04, 2023

The site looks great! Blog very informative as well!

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