• Valor Craft

Meet our New President Albie Masland!


With a passion for challenge and human connection, Albie seeks to bring wellness wherever and however his path may lead. With 10+ years in wellness and the human performance arena, Albie is an athlete for life. One time, he went running across the whole country. Despite the countless miles and the wear and tear that comes along with them, Albie’s zest for life and new challenges is relentless. Albie became the President of Valor Craft Performance in 2022 with the opportunity to take on a role that aligned with his personal belief and professional ambition. The goal - Continue creating premium cannabis products that deliver optimal benefits, provide great knowledge and resources, impact change through policy and philanthropy, drive, learn, lead, and above all else, GROW. He lives in Raleigh, NC with his wife Jen, their daughter Maisy and two dogs, Pennylane and Sgt. Pepper.


A personal message from Albie:


A massive HIYO to anyone reading this blog. If you are reading this you’ve made the right choices and have landed on the Valor Craft website. Thank You.


We have evolved the company, our brands, and their voice over the past few months and there are a few things we want to call out:


  1. We are a Cannabis Wellness Platform - We take the best these incredible plants have to offer, grown in prime regions of the world, tested to the highest standards, and delivered to you in unique forms and formulations.

  2. We are a community of DOERS - Parents, Professionals, Healthcare Heroes, Weekend Warriors, Dogs, Cats, and more.

  3. WE (this means you, too) is specific – WE will build this company, this community, and our brands together. WE will be aggressively transparent. WE will listen, adjust and adapt according to the needs and input from the community WE are building. WE will have fun!


My name is Albie Masland and I’m so happy to say I am the new President of Valor Craft Performance. My goal - Creating premium cannabis products that deliver optimal benefits, provide great knowledge and resources, impact change through policy and philanthropy, drive, learn, lead, and above all else, GROW. You can message me directly at amasland@americanfiber.com


Let’s Grow!

Albie Masland

President


We at Valor Craft thank you all for your support as we set out to build something unique and inspired. Your feedback in this process is always appreciated, feel free to contact us.